旁观者设计博物馆，大中华区第一家私人设计博物馆，致力于探索、追溯与记录全球多元设计文化、观念、趋势、现象、技术与多样叙事。通过收藏、展示、研究全球当代规划、建筑、景观、室内、时尚、产品、图像、数码领域杰出设计作品，构建具有先锋价值、学术价值、引领价值的当代设计史现场，赋能设计经济繁荣，驱动设计价值认同，激活当代中国乃至世界的创造力与美好力。

Watch Design Museum, the first private design museum in Greater China, is committed to exploring, tracing and recording the global diversified design culture, concepts, trends, phenomena, technologies and diverse narratives. Through collection, exhibition and research of outstanding design works in global contemporary planning, architecture, landscape, interior, fashion, products, images and digital fields, Watch Design Museum builds a contemporary design history scene with vanguard, academic and leading value, enables the design economy to flourish, drives the recognition of design value, and activates the creativity and beauty of contemporary China and the world.